What the audit covers
Everything a homeowner checks before they call you
When a roof leaks, homeowners search fast and call whoever looks ready. We audit every step of that journey, from the first Google search to the moment they tap your number.
Website Design and Mobile Experience
Most roofing searches happen on a phone, often from a driveway under a leaking ceiling. We check whether your site loads fast, reads clearly, and makes calling effortless.
- Load speed on phones
- Tap to call placement
- Clear services and service area
Local SEO and Google Rankings
We look at where you rank for the searches that carry jobs, like roof repair and roof replacement in your towns, and how you stack up against the roofers above you.
- Rankings for money keywords
- Map pack visibility
- Competitor comparison
Google Business Profile
Your profile is often the first thing a homeowner sees, before your website. We check your categories, photos, service areas, and details for gaps that cost you map visibility.
- Categories and services
- Photos and updates
- Hours and contact accuracy
Reviews and Trust Signals
Homeowners read reviews before they call anyone. We review your rating, your review count, how recent they are, and how your responses read to a nervous homeowner.
- Rating versus competitors
- Review freshness and volume
- Response quality
Calls and Lead Capture
A good ranking wasted on a site that hides the phone number still loses the job. We trace the full path from search to call and flag every point where a ready buyer gives up.
- Click to call and forms
- Missed call risks
- Estimate request flow
Your Priority Fix List
You do not get a confusing technical report. You get a short list of fixes ranked by impact, so you know what to do first, what can wait, and what each fix does for calls.
- Fixes ranked by impact
- Plain English explanations
- Clear next steps in writing